Consulting services include: strategy, integrated marketing & branding, digital/mobile/social media, multimedia content development and distribution, sales & business development, cross­-cultural and International initiatives, content development/creation and media training.

Clients include corporations, advertising agencies, small businesses, non­-profit organizations, digital start-ups and content creators/producers.

1. Marketing, branding, audience development and consumer segmentation.

  • Customer insights, segmentation and market/competitor analysis.
  • Marketing and brand strategy development and execution (cross-platform).
  • Product and pricing strategy, including e-commerce.

2. Multimedia content development and distribution.

  • Digital: web strategy, social media, blogs, content marketing.
  • Traditional: TV, print, radio.

3. Sales, business development, acquisition/lead generation and CRM/Loyalty.

  • Lead generation: targeting and messaging strategies.
  • Client retention: affinity programs, CRM marketing, customer life cycle management, increase influence and measure Customer Lifetime Value.
  • ­ Online/digital/mobile strategies: content and campaign development, email marketing, SEO/SEM.
  • Social media campaigns and engagement.

4. Consumer & corporate communications and engagement: traditional and digital, includes consumer products, financial services, emerging technologies and new media expertise.

  • ­Communications
  • Public Relations
  • ­ Social Media
  • ­ Events/Experiential

5. Cross­-cultural and international initiatives.

  • High level strategy/vision, market research, infrastructure assessment/development to support ­marketing and communications, strategy and PR, traditional/offline and digital marketing.
  • Cultural, bilingual Spanish/English content: creation, translation and “transcreation” services (cultural relevancy in addition to language).

6. Media Training: traditional and cross­-cultural/bilingual.

  • Multimedia training: TV, video, radio, podcasts.
  • Cross-­cultural media training for general market executives looking to speak to or about Hispanic/Latino segments.
  • Hispanic/Latino executives looking to address the media in English or Spanish.

7. Speakers, advocates, experts: opportunities to engage our network of experts and influencers for your initiatives.

  • ­ Event speakers.
  • ­ Trusted product/ brand ambassadors, multimedia.
  • ­ Media presenters/engagements: in English and/or Spanish (excellent diction in both languages and fully bilingual)