Rosa Alonso is Creator of the bilingual technology lifestyle and entertainment blog Rosa Alonso Digital, a technology “made simple and fun” initiative that informs, educates, entertains and empowers audiences via technology in that intersection of “life” and “tech.” Recognizing that Latinos/Hispanics are avid consumers of mobile/digital technologies and social media, the blog features both English as well as Spanish-language content for the Spanish-dominant sector of the U.S. Latino population, an important and often overlooked user/audience. She makes frequent appearances in the media as a tech expert.
Launched in October of 2012 on social media – Facebook and Twitter – and now it’s own destination on www.rosaalonsodigital.com, the concept has won accolades from users and industry leaders. In March 2013, Rosa was recognized as an innovator in the digital/social media space with the prestigious 2013 South by South West (SXSWi) “The Innovator” Award, which recognizes digital leaders at its annual interactive festival.
As a marketing, mobile/digital, and multimedia senior executive for Fortune 500 companies for over 15 years, Rosa is a practicing consultant and adviser to corporations, media companies and start-ups, often with a focus on branding and integrated marketing, mobile/digital initiatives, multimedia content development and distribution and cultural audience segmentation.